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2. Creating a Demand For the Token

Most of the activities that startups do, such as partnerships, marketing, PR, product releases, social media marketing, etc., are geared towards creating demand for their offering and token. Since there are literally thousands of startups fighting for the same space, this can be an uphill battle.

Solution : UBX brings together an entire group of good startups to form a cohort. We do aggressive marketing of each TOKEN across various communities of the cohort, making sure each gets access to a newer set of investors. The gamification framework on UBX ensures that if few users are staking, the APY is very high (250% to 350%), encouraging investors to stake more tokens, thereby creating a demand for it. UBX also guarantees a minimum APY to ensure value creation for stakers.

3. Pump and Dump

Good Startups want to stay far away from any pump and dump schemes because they are in this for the long haul. Artificial price inflation has only a very short-term benefit but can cause massive issues in the long run.

The easiest way to lose the trust of the community and early backers is by getting even remotely associated with Pump-and-Dump schemes.

Solution: UBX‘s Rebalancing framework is designed to encourage users to stake tokens and stay in the pool for a longer duration. The longer they stay in, the more rewards they earn. The framework also encourages new investors to join in the tokens, creating demand and ensuring a reduction in the number of tokens available for trading.

Value Creation for Projects

The entire crypto ecosystem is in a nascent stage right now. Several startups are trying to make their mark and build amazing offerings. UBX helps them with many major pain points.

Value Creation for Projects

1. Rewarding Dividends of Holding UBX

Once a project is on boarded on UBX, their token holders can stake the tokens and get many other good project tokens at high APY. This creates a new utility for the token.

2. Creating a Demand for Their Token

The gamification framework on UBX ensures demand creation for the token. The APY works inversely with the pool strength. If there is a project that does not have a lot of stakers, it means the APY would be very high, making it attractive for the investors to buy and stake this token and also get multiple other tokens as rewards.

3. Access to New Set of Investors

For each UBX cohort, a bunch of projects comes together to create a pool, which means their communities come together as well. UBX's marketing team does a lot of cross-marketing across these communities, ensuring each token and project gets a new set of prospects. This also gives projects opportunities to build synergies with other projects that are part of the cohort.

4. Easing the Sell Pressure

When there's a major unlock coming up for a project, both the team and the community are worried about the high sell pressure. UBX can help projects set up targeted farms to ensure the unlocked supply does not hit the market and offer the token holders a better avenue instead.

5. Creating Long Term Holders

All the VDA Index Funds frameworks on UBX are built to ensure long-term holders for the project.


It is the responsibility of any persons wishing to acquire the Tokens to inform themselves of and to observe all applicable laws and regulations of any relevant jurisdictions. Prospective ICO Participants should inform themselves as to the legal requirements and tax consequences within the countries of their citizenship. Residence, domicile and place of business with respect to the acquisition, holding or disposal of the Tokens, and any restrictions that may be relevant thereto.

5. This White Paper constitutes an offer of Tokens only in those jurisdictions and to those persons where and to whom they lawfully may be offered for sale. This White Paper does not constitute an offer to subscribe for securities except to the extent permitted by the laws of each applicable jurisdiction.